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In 2017 we will be celebrating our 25th Annual Holiday Parade!
Downtown Sheboygan • 5:00 pm on Sunday, November 26, 2017
Click HERE for the lineup • Connect with our Facebook event
Please direct any questions to hp@sheboyganjaycees.com

Parade Route
Start at Center Avenue and 7th Street, go north on 7th Street to Erie Avenue, go west on Erie Avenue to 8th Street, go south on 8th Street and end at Mead Public Library.

Letters for Santa
The U.S. Postal Service will be walking in the parade to collect and deliver your letters to Santa. Be sure to include your name and address on the letter so Santa can give you a response.

Tree Lighting Ceremony
This takes place at Mead Public Library immediately following the parade.

Entry Details
There is no fee to enter. Promote your organization or business and show your holiday spirit by participating in the Holiday Parade! You can enter a decorated float, have your employees wear holiday costumes and distribute candy, or come up with your own creative entry. Only entries decorated in the holiday spirit will be allowed in the parade.

Awards
We award cash prizes to the top three non-profit entries (1st place is $150, 2nd place is $100, and 3rd place is $50) and we award plaques to the top three corporate entries. The winners are announced at the tree lighting ceremony at the Mead Public Library following the parade.

Theme:
Classic Christmas
2016 Top 3 Corporate Entries
1. Neumann Plumbing & Heating
2. Liberty Tax Service
3. Larry's Distributing

2016 Top 3 Nonprofit Entries
1. Immanuel Lutheran
2. Brittany’s School of Dance
3. Our Savior's Lutheran Church
Click HERE for the video
Click HERE for photos
Theme:
Christmas in Toyland
2015 Top 3 Corporate Entries
1. HSA Bank
2. Discovery Coach
3. Dollhouse Dance Factory

2015 Top 3 Nonprofit Entries
1. Mid-Lake Softball Organization
2. The Salvation Army
3. Brittany's School of Dance
Click HERE for the video
Theme:
Winter Wonderland
2014 Top 3 Corporate Entries
1. Cellcom
2. Fantastic Sam's
3. Discovery Coach

2014 Top 3 Nonprofit Entries
1. Mid-Lake Softball Association
2. Immanuel Lutheran
3. Town of Sheboygan Volunteer Fire Department
Click HERE for photos
Theme:
Classic Christmas Movies
2013 Top 3 Corporate Entries
1. Discovery Coach
2. Menchie's Frozen Yogurt
3. Town of Sheboygan Volunteer Fire Dept.

2013 Top 3 Nonprofit Entries
1. YMCA Team SPARKZ
2. Sue Darrow's School of Dance
3. Immanuel Lutheran
Click HERE for the video
Theme:
Ugly Sweaters
2012 Top 3 Corporate Entries
1. Dick Brantmeier Ford
2. Sheboygan Smile Center
3. Discovery Coach

2012 Top 3 Nonprofit Entries
1. Immanuel Lutheran
2. Sheboygan North High Band
3. Sue Darrow's School of Dance
Click HERE for the video
Theme:
Festival of Lights
2011 Top 3 Corporate Entries
1. Meyer Motors
2. Dick Brantmeier Ford
3. Discovery Coach

2011 Top 3 Nonprofit Entries
1. St. Dominic Catholic School
2. UW Sheboygan
3. Sheboygan Theater Company


History of the Holiday Parade
The Holiday Parade began in 1992 with the Sheboygan Jaycees organizing the parade and Younkers as the sole sponsor. This was a natural fit for Younkers, as they were already considered the “Christmas Store” and their store was in the middle of the parade route.
In 2004, the Sheboygan Press was added as a sponsor to help save the Holiday Parade due to an increase in costs and decrease in sponsorship dollars. The Sheboygan Jaycees felt that the parade would be a perfect tie-in with the Sheboygan Press because it aligns them with a positive community event attended by thousands in its service area. In 2006, the Harbor Centre Business Improvement District was added as a sponsor for the same reasons.
In 2007, due to a loss of cash sponsorship, the Sheboygan Jaycees self-funded most of the parade out of its own budget. Even though there was some expense involved to continue the parade, the Jaycees overwhelmingly supported continuing the parade as a holiday tradition for the city of Sheboygan.
This incredible growth in the size of the parade is solely due to the demand of the community. Excluding weather conditions, this parade has seen a year over year growth in community participation and we see no signs of this trend slowing. It is the only winter parade in the City of Sheboygan.
The Holiday Parade over its history has turned into a family and community tradition. It signifies the beginning of the holiday season in Sheboygan County!